Overview

Sense Events is a solution for managing and launching offline events such as recruitment drives. This case study will focus on the Campus Drive package, which is designed to help employers acquire candidates and build their employer brand.

Problem Statement

1. Hiring Events are is a key strategy for talent acqusition teams in large corporate organisations (enterprise, upper mid-market) to attract candidates and build their pipeline.

   1. They may not have the budgets or the people to run events.

   2. They might not have high volume hiring requirements like early talent

   3. They might not be too worried about recruitment marketing as a business.

      
      

2. Running & managing tools is quite unproductive since they use multiple tools.

   1. Spreadsheets - To keep a track of all upcoming, current and past hiring events

   2. Landing Pages & Marketing Teams - Since marketing team owns the website, they have to work with them to create online assets to attract talent.

   3. ATS - To track the lifecycle of the candidates, however the event registrations & candidate resumes are not reaching the ATS since the ATS is not designed to do so. This results in the TA teams manually collecting resumes and uploading those into the ATS for record keeping.

   4. Engagement - They use whatever is available (hubspot) or the ATS. But those solutions are not designed to engage candidates, and create/manage top of the hiring funnel.

   5. Virtual Events - They use tools like Zoom/Teams or more specific tools like Hopin or Brazen to connect and interact with candidates virtually.

Sense Business Problems - How will it benefit Sense?

1. We don’t have multiple entry points into the corporate customer. This creates a land strategy for us to address one major use case for customer, and expand from there.

2. This creates additional revenue stream for Sense.

User Research

To better understand the needs of our users, we conducted extensive user research, including interviews with recruiters, HR professionals, and hiring managers. We found that many employers struggle with managing the logistics of campus recruitment, such as scheduling interviews and managing candidate data.

Competitor Analysis

Use cases

1. Campus or University Recruiting/ Conference

2. Military - Veteran Hiring

3. Government Jobs - Civilian Roles

4. Careers Fair

5. Meet up/Networking

6. Webinar

7. Hackathon

8. Open Day

9. Other (catch-all)

USP of the Product

Event Distribution

1. Online - Search Engines, Career Sites, Social Media Platforms

2. Offline - Banners, Posters, Standees

User Persona

Recruiter Coordinator - Sarah wants to find the best candidates for her company's open positions and build her employer brand on campus.

Candidate/Students and Placement Officer

User Flows

Design Approach 1

We started the ideation process by brainstorming potential features and solutions that could help Sarah achieve her goals. We prioritized features based on their impact on Sarah's goals and feasibility.

Design Approach 2

Next, we created wireframes to visualize the user flow and interface for the Campus Drive package. We made sure to include features that would help Sarah manage the logistics of campus recruitment, such as scheduling interviews and tracking candidate data.

Prototyping

We then created a prototype of the product and conducted user testing with recruiters and hiring managers. We received valuable feedback on the user flow and interface, which we used to refine the design.

Figma Prototype

Dashboard

Through Sense Pages linked to a Campus Drive events, recruiters can get statistics of the incoming leads. This is categorise by different sources and landing pages.

Final Product

The final product includes features such as:

• A dashboard for managing candidate data

• A scheduling tool for setting up interviews

• An employer branding module for promoting the company on campus

Problems we solved for our pilot customer

• Customers don’t have content for landing page

• Customers don’t have people to create content for the landing page

• Customers iterate the landing page a lot during implementation

• The final landing page goes through an internal approval before it needs to go live

Brand Building

1. Number of Events

2. Reach - Number of Page Views

3. Number of Schools or Institutes Visited

Conclusion

The Campus Drive package of Sense Events provides a solution to the challenges of campus recruitment, helping employers like Sarah find the best candidates for their open positions and build their employer brand on campus.